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1 · The job

The Growth agent team

A growth team of agents that researches, writes, runs ads and reports, around one number your marketing lead owns.

Growth board: the app the team builds and works in, open to Maya and the rest of your team.

2 · The team

Who’s on the team.

4 agents with one job each. Growth Lead leads, and Maya, marketing lead, makes the calls.

  • Growth LeadLeads the teamSets the week’s bets and checks each against the number.
  • ResearcherWatches the market and finds the angle.
  • WriterDrafts posts, pages and emails for approval.
  • Ads ManagerRuns paid tests within a budget you set.
  • MayaMarketing leadApproves the steps that matter, from the app or their phone.
3 · The tools

It works in the tools you already use.

No new system for your people. The agents read and write where the work already lives.

4 · Where people step in

You keep the final say.

These steps stop and wait in the app, with everything needed to decide. You set the rules, and you can change them as trust grows.

Waits for Maya

Publishing a page, post or email

Anything public waits for Maya.

Waits for Maya

Ad spend above the daily budget

Money over the limit needs a yes.

Waits for Maya

Stopping or scaling a bet

The verdict on a test is a person’s call.

Needs MayaGrowth Lead

Publish the new pricing page?

5 · A worked example

Three competitors cut their prices.

The job: book 40 demos this month. Here is one piece of it, step by step.

  1. Researcher

    Reads 12 competitor sites at 07:00 and finds three price cuts since Friday.

  2. Writer

    Drafts three versions of the pricing page, each with the enterprise line kept.

  3. Growth Lead

    Picks the version that holds cost per demo under £70 and asks Maya to publish.

  4. Ads Manager

    Pauses two ads running over £90 a demo, inside its £500 cap.

  5. Maya

    Maya comments “keep the enterprise line”, Writer revises, Maya approves.

6 · The result

Cost per demo this month: £62, down from £90.

The pricing page is live at 11:02.

Demos booked31of 40 this month
Posts shipped6this week
Ad spend£410cap £500
Cost per demo£62was £90

How Growth board reads partway through a month. Example numbers.

Common questions

Does it publish by itself?

No. Posts, pages and emails wait for a person, and ad spend stays inside the cap you set.

Can it work with our brand voice?

Yes. Give it your guide and examples, and comment on drafts to teach it.

Give your growth team its first job.