Should I hire another SDR or use AI agents for outbound sales?

How it works

An Account Strategist agent reads each account’s site, filings and recent posts and writes a brief. An Outreach Writer drafts the first message and follow-ups against your rules. A Sales Director agent keeps the team on one number, such as qualified meetings a month, and asks a person before a first message to a new account goes out.

What a person keeps

Sending is off until a person switches it on. Every message is a draft until someone approves it. The CRM is updated by the Revenue Manager agent, so the pipeline is current without anyone typing.

What to watch for

An agent that sends on its own will send something you would not. Keep the approval on first messages for as long as it takes to trust the drafts, and keep the person on every reply.

An example

In the Commercial team’s demonstration, the week’s list of 24 accounts is researched by Monday morning, three drafts wait for Dana, and the meeting with Wrenfield Health is booked on Thursday.

Example data is invented unless a customer is named.